Ezine Publishing Information
Future of Electronic Publishing
UNESCO's somewhat arbitrary definition of "book" is: "Non-periodical printed publication of at least 49 pages excluding covers".The emergence of electronic publishing was supposed to change all that.
An Embarrassment of Riches - Part II
The DOI Foundation has unveiled the DOI-EB (EB stands for e-books) Initiative in the Book Expo America Show 2001, to, in their words:"Determine requirements with respect to the application of unique identifiers to eBooksDevelop proofs-of-concept for the use of DOIs with eBooksDevelop technical demonstrations, possibly including a prototype eBook Registration Agency."It is backed by a few major publishers, such as McGraw-Hill, Random House, Pearson, and Wiley.
An Embarrassment of Riches - Part I
The Internet is too rich. Even powerful and sophisticated search engines, such as Google, return a lot of trash, dead ends, and Error 404's in response to the most well-defined query, Boolean operators and all.
American OverDrive - LCDs in LDCs
OverDrive - an e-commerce, software conversion and e-publishing applications leader - has just expanded an e-book technology centre by adding 200 e-book editors. This happened in Montego Bay, Jamaica - one of the less privileged spots on earth.
The Disintermediation of Content
Are content brokers - publishers, distributors, and record companies - a thing of the past?In one word: disintermediation.The gradual removal of layers of content brokering and intermediation - mainly in manufacturing marketing - is the continuation of a long term trend.
How To Write Effective Ezine Ads... And Then Some
When writing an ezine ad, there is a big mistake that most people make when writing an ad. That is, they try to sell something in those ads, and there is a good reason why you don't want to do that.
5 Keys To A Successful Ezine
There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order.1- HostingYou need good reliable hosting for your website.
OK People - Lets Get Real!
It's all about numbers - or so some ezine publishers would have you believe.10,000 subscribers and counting!20,000 subscribers and counting!30,000 subscribers and counting!You get the picture.
How to Build Your List - 7 Powerful Strategies
If you have been an internet marketer, or had any type of online home based business, for more than a few days, then you will no doubt have heard someone say, "if you want to make money online, you have to build an opt-in list."Take that advice very seriously, because it's true! It took me a long time to finally let the list building advice sink in, so I didn't start doing it until I had my home business for quite a while.
8 Killer Mistakes For Ezine Failure You Must Avoid
It is true that sometimes in life there is a small line between failure and success. The same thing applies with ezines and newsletters.
Emerging Trends in Web Content and Web Publishing
Content is King but the web pages are still littered with writing that does scant justice to the word content, least of all creative, useful and valuable content.The first wave in the internet is finally over when we saw the design and technical elements of a website were the focus areas.
How To Make Your Subscribers Stick To You Like Super Glue
One of the biggest obstacles to building a good sized opt in list is the drop out rate. Sometimes it seems subscribers are leaving as fast as they are joining.
How To Use Viral Marketing To Grow Your Opt In Email List
If you have read my article called "What is Viral Marketing" you should already have a fairly good idea of it's potential.In this article I'm going to discuss how it can be used to grow your all essential, opt in mailing list.
E-zine Promotion: 10 Smart Reasons To Charge A Fee For Your E-zine
You publish an e-zine, you may consider to start
charging a fee.Here are some e-zine promotion reasons:1.
7 Ways You Can Make a Huge Impression With Your Ezine Welcome Message
Many times I receive a Welcome Message from someone after I subscribe to their ezine that leaves me wondering what I just jumped into. A welcome message is one of your first contacts with your subscriber, and it should say something that sets you apart from everyone else right at the get-go.
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RELATED ARTICLES
Start Your Own Ezine Newsletter & Profit!
The information listed here is worth more than gold. if you apply these simple list building plans and techniques, we guarantee you will see results.
Top 3 Steps to Success Building the Relationships
Marketing is a broad business subject that encompasses a range of activities including advertising, public relations, sales, promotions and building relationships.Building relationships-often called networking-is a vital foundation for the building of a strong business of any size.
How To Develope Content For Your Ezine Without Having To Write Your Own Articles
Do you struggle with creating content for your ezine? You think you are not good enough? Or you just don't have enough time to write quality articles? Here's some good news: You're not alone!The simple truth is? you don't have to be an expert writer on a particular subject, or require plenty of time to write a quality articles.It's not hard.
Location, Location, Location
The first thing you should consider in advertising is the first
thing you should consider when buying real estate: Location,
Location, Location. You want to focus all of your efforts on your
intended audience.
Your E-zine Promotion Checklist
While there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which ones are YOU using?Print this out and check those you already do, and note those you should "get a move on.
Secrets To Successful Publishing
Have you ever wondered what would it take to compete successfully with the "big guys" like Simon & Schuster and even get to the top of the heap? If there is such thing as a magic formula for success, then the story of Geela, the author of the bestseller book THE AMERICAN DREAM can certainly make a believer out of you too. Mastering the art of the possible is at the heart of Geela's brand new book where her message is that the possible always exceeds the impossible.
Where And How To Get Information For Your Newsletter And Ezines
With the rapid expansion and diversion of commerce, manufacturers, career seekers and even hobbyist move into more and more specialized areas of endeavor, there is an increase need for more information. Newsletters and ezines are the high profit way to cash in on that market for specialized information.
What Ive Learned From My Subscribers
As editor/publisher of Book Promotion Newsletter, I am fortunate in having an eclectic group of subscribers who number in the thousands. The ezine is interactive and subscribers are encouraged to share their innovative marketing techniques.
The Biggest Mistakes That Can Spell Doom For You As A Newsletter Publisher And How To Avoid Them
A lot of newsletter publishers spend a great deal of time wondering why they are not making money with their newsletters. Most of them expect to make so much money on getting started but they become disappointed with poor results.
Newsletter Software
Newsletter SoftwareWhat types of newsletter software can I use to make the creation and publishing of my newsletter an easier task?Newsletter Software can be divided into different categories.1.
Delivering Your Email Newsletter
After creating your email newsletter, you face the challenge of delivery. With a
printed newsletter, there's usually only one method of widespread distribution: the
post office.
Ezine Publishing Donts
When I teach ezine classes, I ask the students what they've disliked about the newsletters they've subscribed to. What makes them push that "delete button" or unsubscribe? Below are some of their answers.
Don't Distract Readers from What They are Doing
I'm working on a report for a company that puts out a newsletter on a monthly basis.Their open rate and clickthrough rate are somewhat above industry averages.
How Many Articles Can An Author Write As An Expert In A Field?
More and more smart business people are finding the value of writing articles and putting them online in order to propel their expert status in their field. From this they develop a clientele base, which will patronize their businesses.
Subscriber Incentives: Are They Effective?
Peter Boulder of Pepper and Rodgers Group tells a story
of a friend of his who recently visited New York City. His
friend spotted an ad that read something like: "Buy at our
grocery store and if the cashier doesn't smile at you
when you check out, everything in your cart is free.
Are We Dating or Married?
You've convinced me that I want to sign up for your newsletter. Now that I'm ready, what do I do? I go to thesignup box on the current web page and complete the form.
Does Your Business Need a Newsletter?
Have you ever thought about it?If you don't have a business newsletter yet, have you ever thought of the importance of having one?Why is it so vital to one's healthy business dealings?Let's explore some important factors even if you do have a newsletter.If you are not yet using a newsletter as a part of your marketing efforts, then you are missing out on new potential and already existing customers becoming valuable long-term buyers.
Section Ideas to Include in Your Newsletter Design
A good newsletter template is not only consisted of a good design, but also good sections to make your newsletter interesting.I spend a lot of time studying successful newsletters and collected a list of section ideas for my own newsletter.
What Makes An Ezine Worth Reading?
What makes your ezine hot stuff? With literally thousands of
ezines online today, how can yours stand out or is it doomed to
stay in the junk mail folders??The first thing to think about is, what is your ezine about? Do
you have a clue? If you don't know then you can bet a million
dollars that your readers haven't the slightest idea what you
are talking about.Define what your purpose is in the first place.
7 Ways to Self-Promote Within Your E-zine
We all know that an e-zine won't attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/products are, your readers won't stick around for long.
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